Pioneering Ethiopia's Digital Transformation Since 2020
Founded in 2020 by visionary Daniel Bekele Tadesse and his team, Ashewa Technology has rapidly become a formidable force in Ethiopian ICT. Our name, ASHEWA (‘Association Strategically for Higher and Easygoing Wealth in Africa’), guides our mission across 11 tech sectors. Our culture fosters collaboration and growth, fueling our ambition to build Ethiopia’s most inspiring, 300-year resilient company, adaptable in a constantly evolving world and poised for regional expansion.
Our Mission
Transforming Ethiopian MSMEs, Government, and businesses through innovative digital solutions, facilitating their transition from traditional to digital in the modern era.
Our Vision
To be the leading provider of revolutionary digital solutions, empowering businesses and governments across Africa by 2030, building on our Ethiopian foundation.
Guiding Principles for Lasting Impact
Our commitment extends beyond technology; we are building a more inclusive and prosperous Ethiopia, with a model for Africa.
Result-Oriented
Relentlessly focused on delivering tangible outcomes and measurable success for all our clients, from MSMEs to government bodies and large enterprises.
Unbreakable Teamwork
Fostering collaboration, collective intelligence, and mutual respect across diverse project teams. Agility: Adapting swiftly to rapidly evolving digital landscapes and the strategic needs of organizations of all sizes.
Integrity
Upholding the highest ethical standards, ensuring transparency, honesty, and accountability in all our dealings.
Ever-Evolving Excellence
Committed to continuous improvement, pushing boundaries, and striving for unparalleled quality in all our products and services.
Impact-Focused
Driving positive and lasting change, contributing to the economic and social empowerment of Ethiopia and the broader African continent.
Customer-Centric
Prioritizing the strategic needs and long-term success of all our customers through exceptional service and tailored solutions.
Key Leadership Principles
We believe that our business success is inextricably linked to the well-being of the communities we serve in Ethiopia.
Visionary Execution
Transforming Ethiopia's digital landscape through locally-adapted, scalable solutions for all business types and government.
Cross-Functional Synergy
Integrated teams collaborating across e-commerce, ERP, and cloud platforms for holistic solutions for diverse client needs.
Talent Development
Investing in Ethiopia's tech future through university partnerships and training for a skilled workforce across all sectors.
Accountability Framework
Clear ownership of results aligned with our core values, crucial for projects of all sizes and government initiatives.
Digital Transformation with Purpose for Ethiopia's Future
Ashewa Technology is deeply committed to driving positive social change and fostering a vibrant, digitally empowered local community. Our social responsibility initiatives are integral to our operations and reflect our dedication to building a more inclusive and prosperous nation.
Job for ALL! Program
This flagship program creates significant employment opportunities for local youth, influencers, media houses, advertising agencies, and housewives. We actively partner with organizations like the Ministry of Labor and Skills to expand this national initiative.
Fostering Innovation through Contests
We actively promote local talent and problem-solvers by hosting dynamic local innovation contests. These events attract hundreds of innovators, leading to the development of groundbreaking products and fostering a culture of technological advancement.
Empowering Future Generations
Through initiatives like "Hope for Ethiopia" and "I'm the Solution," we strive to empower and support the younger generation, fostering optimism for a better future for the country.
Promoting Health & Well-being
We organize and participate in crucial public health initiatives, such as Blood Donation drives in collaboration with the Ethiopian Red Cross Society, supporting critical needs for the National Defense Force (ENDF) and victims of conflict.
Comprehensive CSR Duties:
Beyond specific programs, Ashewa undertakes all corporate social responsibility duties, encompassing environmental stewardship, ethical business practices, philanthropic contributions, and fostering sustainable local economic development. Our long-term goal includes developing green tech solutions and aiming for carbon neutrality by 2030.
Closing Statement
We believe that our business success is inextricably linked to the well-being of the communities we serve.
